The Brand

Alexandra Alberta is an independent fine jewelry company based in London and Singapore.

Founded in 2010 by designer and  certified graduate gemologist ( Gemological Institute of America,New York), the company emerged as a jewelry brand in Singapore and London recognised for it’s design-led, edgy and unique designs and colorful collectible gemstones. The jewelry has generated attention in London, Singapore and the U.S and has been featured in magazines such as Tatler, Elle, Harper’s Bazaar, Red Magazine, Sunday Times and Daily Mail. In 2014,  Alexandra Alberta Baroque Collection was named Top 5 Emerging Designer Collections in the United Kingdom  by the very industry- respected Professional Jeweller Magazine.



From Indonesian Chinese heritage, Singapore born Alexandra’s core inspiration is travel and adventure as she has travelled the world extensively since she was a teenager. Having gone to all-girls boarding school in Sydney and Brisbane, Australia then a period of high school in Long Beach, California and completing college at University of Southern California in Los Angeles. California. Later, working in fashion in New York City and Los Angeles for designers such as Lanvin, Rag & Bone and Opening Ceremony. Her curiosity for culture and adventure is evident and undeniable. Her fascination with gemstones was intensified when she attended the prestigious Gemological Institute of America in New York City. Alexandra Alberta’s passion for playful, colorful gemstones are seen in her designs. Never boring, and unafraid of color, her designs display a rainbow array of different tones and colors. This really exemplifies Alexandra’s free-spirited, multi-layered personality, and her individual style. She believes in dressing however she wants, without any subscription to one particular style.  But always, polished and well put together.


From the moment Alexandra began designing jewelry, she has been smothered with requests to purchase her one-of-a-kind pieces.